Process
From the first discovery call to post-launch improvement — the same seven stages on every serious build. Jump a stage, or scroll the path.
07 stages · 03 chapters · problem → production
Clarity before code. We decide what matters, what is out of scope, and what “done” means for this slice.
01
Discover / Define
We pin down the problem, the users, and the constraints before a line of product code is written.
Workshops or structured interviews, artifact review, and a written problem framing. Output: clarity on who we are building for and what “done” cannot mean yet.
02
Discover / Define
Scope, success criteria, and a build plan that a founder and an engineer can both defend.
We lock the slice, risks, and sequence. You leave with a plan you can take to stakeholders — not a vague statement of work.
Design, build, and verify in the same loop — so engineering is not translating fiction into product.
03
Design / Build / Test
Flows, interface, and technical shape of the system — designed to be implemented, not presented once.
Journeys, states, and architecture decisions happen together so engineering is not translating fiction into product.
04
Design / Build / Test
Production-grade implementation with reviews, environments, and a codebase you can own.
Reviewed commits, environments that match how you will run the system, and documentation that survives the first handoff.
05
Design / Build / Test
We verify the product against the brief: quality, access, and the paths users actually take.
Critical paths, access boundaries, and release readiness — not a checkbox ritual the night before launch.
Release with ownership, then stay for the unglamorous work that keeps software honest.
06
Launch / Improve
Release with monitoring, rollback, and a clear handoff — not a Friday dump into production.
Cutover plan, observability baselines, and ownership of what happens if something fails in the first hours.
07
Launch / Improve
After launch we stay available: iterate on what the market taught you, without restarting the relationship.
Support retainers, small improvements, and upgrades — the unglamorous work that keeps software honest.
Next step
